Raz Skincare, Denmark’s trusted destination for clean and effective skincare, had no trouble attracting conscious beauty lovers—but faced challenges increasing their Average Order Value (AOV). Despite premium formulations and loyal customers, most orders were limited to just a single product.
Looking to maximize the value of every customer interaction, Raz Skincare implemented Pumper to explore smart bundling strategies. With simple setup, the team introduced curated product combinations to gently encourage larger carts. Though they’re still in the early stages, the results have already shown a clear uplift in AOV—setting the stage for continued growth