Set the Tier.

Decide the
AOV.

You set the tiered pricing structure. You choose the discount type per tier. You pick the default — and the default determines what customers actually buy. Volume discounts, quantity breaks, and mixed-format tiers in one Shopify app — built for operators who design their own AOV.

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Every Discount Structure. One Widget.

Volume discounts, quantity breaks, percentage off, BOGO, free gift — every tiered pricing format rendered live in one widget.

Free Gift
Free Gift
Add Image
Add Image
Sold Out
Sold Out
Tier Badge
Tier Badge
Offer Label
Offer Label
Subtitle
Subtitle
Variants
Variants
Subscription
Subscription
Translation
Translation

What Each Tier Controls

Every tiered pricing control — discount type, variants, free gifts, badges, and quantity break logic — per level.

Mixed Discount Types Five pricing options per level: percentage off, flat amount, fixed price, BOGO, or none. Each row runs its own math independently. Example: Level 1 at 10% off, Level 2 at a $15 flat reduction, Level 3 at a $199 fixed bundle price — all inside one widget.
Default Pre-Selection Pre-select any level as the anchor customers see on page load. The default determines what most customers buy — not the pricing, not the copy. Move the default from a 1-pack to a 3-pack and the modal purchase shifts without changing anything else about the offer.
Per-Tier Variants Two variant display modes: numbered rows (#1, #2, #3) or product image thumbnails with live preview. A customer ordering 4 hats picks 4 different colors directly inside the quantity row. Predefined variants lock specific options when needed.
Free Gift Add-Ons Attach up to 5 free gifts per level — whole products or specific variants. The customer sees the original price slashed with a FREE label. Example: Buy 3 protein tubs, receive a free shaker. Buy 5, receive a shaker and a sample pack. Higher levels carry stronger incentives without reducing the core product price.
Tags & Ribbons Attach "Most Popular" or "Best Value" ribbon badges to any row. The ribbon sits above the quantity option and directs attention to the level you want selected. Custom text is supported — name the ribbon whatever fits the offer strategy.
Sold Out Tiers Mark any level as sold out instead of removing it. Six attention animations are available: Shine, Glow, Float, Wiggle, Bounce, and Breathing. Adjustable opacity and custom sold-out text let the option remain visible while redirecting purchases to the levels you want to move.
Full Visual Editor Twelve built-in color palettes and two template layouts — vertical stacked or horizontal side-by-side. Granular controls for corner roundness (0–50), breathing space (0–24), individual color overrides for text, borders, backgrounds, and badges. Dynamic variables like {DiscountPercentage} and {ProductTitle} populate labels automatically.
Subscription Stacking Integrates with six subscription apps: Appstel, Seal, Subi, Kaching, Loop, and Joy. The widget adds a One-Time vs Subscribe toggle directly on the product page. Both savings apply at checkout — the volume pricing and the subscription reduction combine automatically.
Sticky Add-to-Cart A floating bottom bar appears as the customer scrolls past the volume widget. It shows the product image and a "Choose Bundle" button that scrolls back to the tier selector. Fully customizable sizing and color to match any brand aesthetic.
Target by Market Show specific volume offers in specific Shopify Markets only. Run aggressive quantity breaks in your primary market and standard pricing everywhere else. Each market can have its own structure, pricing levels, and offer configuration.
AI Translations One-click auto-translate for every tier field — titles, subtitles, sub-labels, badge text, and sold-out messages. Translates per market using AI, so your German customers see German tier labels while your US customers see English. No manual field-by-field translation needed.
Discount Combination Control how volume pricing interacts with other active offers. Stack with product, order, or shipping savings — or isolate them. Exclude B2B customers from specific configurations. Combine the volume offer across multiple selected products in a single cart.

The Default Decides.

The option you pre-select is the one most customers buy. That single setting determines your average order value.

Before
Default set to 1 unit. Customer accepts. Full price, single item.
$50
per order
After
Default moved to 3-pack. Same traffic, same ad spend — customers accept the anchor.
$120
AOV
+140%

Every visitor who lands on a product page interacts with the default before they actively choose anything. A skincare brand selling serums at $45 each moved the pre-selection from a single bottle to a 3-pack at $110. No pricing change. No traffic change. Average order value shifted from $47 to $98 within the first week. The offer structure did what additional ad spend could not.

Pumper vs. Alternatives

Shopify tiered pricing and volume discount features, compared.

Feature Profit Pumper Alternatives
Fully customizable design Limited styling
Works with every Shopify theme Some themes only
Variant-level selection
All-in-one (bundles + volume + BOGO)
No code required Often needs code
Premade templates
Analytics dashboard
Mixed discount types per tier Same type only
Free gift add-ons per tier
Subscription app integration
Sold out tiers with animations
Market targeting + AI translations
Sticky add-to-cart bar Varies
Discount combination control Limited
Free 14-day trial Varies

Frequently Asked Questions

How do I set up volume discounts on Shopify?

Install Pumper from the Shopify App Store, open the volume discount builder, and create your tiers — quantity thresholds, discount type per tier, and which tier is pre-selected as the default. The widget appears on your product page automatically. Setup takes under two minutes with no code changes required. For example, a supplement brand might create three tiers: Buy 1 at full price, Buy 2 at 10% off, Buy 3 at 15% off — with the 2-pack pre-selected as the default. The widget displays on every product page you assign it to, complete with variant selectors and savings badges.

What is the difference between volume discounts and quantity breaks?

Volume discounts and quantity breaks describe the same pricing mechanic — tiered pricing that changes based on how many units a customer adds. Pumper combines both into one system where each tier can use a different discount format (percentage, flat amount, fixed price, or BOGO). The label is up to you.

Can I use different discount types in the same volume offer?

Yes. Pumper's hybrid tier engine lets you mix percentage discounts, flat dollar amounts, fixed target prices, and BOGO structures within a single volume widget. Each tier operates independently, so the discount math matches the economics of each quantity level. A practical example: Tier 1 (Buy 2) uses a 10% discount, Tier 2 (Buy 4) uses a flat $20 off, and Tier 3 (Buy 6) uses a fixed bundle price of $199. This lets you protect margin at lower quantities while offering a compelling anchor at the highest tier.

Does the default tier selection really affect AOV?

The pre-selected tier is the anchor point for every customer who lands on the product page. Most buyers accept the default rather than actively choosing a lower tier. Operators who move the default from one unit to a multi-unit tier consistently report AOV increases without changing the discount or the traffic source. One brand selling phone accessories moved the default from 1 unit to a 3-pack and saw a 30% lift in average order value within the first month — same ad creative, same audience targeting, same product page layout. The only variable that changed was which tier the widget highlighted on load.

Can customers choose different variants at each tier level?

Yes. With the "let customer choose option" setting enabled, each quantity row in the tier selector lets the buyer pick a different variant — size, color, or any Shopify variant option. Product images update live as they make selections, so customers see exactly what they are ordering.

Will the discount widget match my Shopify theme?

Your active theme's fonts, colors, and layout sync automatically on install. From there, customize the tier widget's layout (horizontal or vertical), label text, color accents, and badge styles. Choose from 12+ built-in color palettes or set exact hex values for every element — text, borders, backgrounds, selected states, and badge colors. Adjust corner roundness from sharp (0) to fully rounded (50) and breathing space between tiers. Dynamic variables like {DiscountPercentage} and {ProductTitle} auto-populate labels so your tier text stays accurate as you adjust pricing. The widget renders as a native product page element with no visible third-party branding.

Can I attach free gifts to specific pricing tiers?

Yes. Each tier supports up to 5 free gift add-ons — either a whole product or a specific variant. The customer sees a slashed original price with a FREE label next to each gift. You control which tiers include gifts, so higher tiers carry stronger incentives without discounting the core product.

Does Pumper work with subscription apps?

Pumper integrates with Appstel, Seal, Subi, Kaching, Loop, and Joy subscription apps. Customers see a One-Time Purchase vs Subscribe & Save toggle on the product page. Tiered pricing and subscription discounts stack — the customer gets both savings applied at checkout.

Can I show different volume discounts in different markets?

Yes. The Target by Market setting lets you display specific volume discount offers in specific Shopify Markets only. Combined with AI Translations, every tier label, subtitle, and badge auto-translates per market in one click — no manual field-by-field translation required.

What is tiered pricing on Shopify and how does Pumper handle it?

Tiered pricing on Shopify means offering different price points based on the quantity a customer purchases — buy more, pay less per unit. Shopify does not support tiered pricing natively for individual products, so brands use Pumper to add quantity-based pricing tiers directly on the product page. You define each tier individually: set the quantity threshold, choose the discount type (percentage, flat amount, fixed price, or BOGO), and pick which tier loads as the pre-selected default. The widget renders as a native product page element — no code changes, no visible third-party branding. Combined with quantity breaks and per-tier variant selection, you control the full pricing structure from one dashboard.

Your AOV Is a Decision.

Operators who structure their pricing do not wait for AOV to move on its own. 20,000+ brands already determine what their customers buy.

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